About the UTM Builder
Tag your marketing links so analytics tools show exactly which campaign, ad or email brought each visitor. Quick-fill common sources and keep values consistent automatically.
Key features
- All five UTM parameters plus campaign ID
- Quick fill for common sources
- Lowercase and underscore clean-up
- Keeps existing URL parameters
- Copy and test the link
- Works with Google Analytics and other tools
Track every campaign link
Add UTM parameters to the links in your emails, ads, social posts and QR codes, and your analytics will show exactly which campaign brought each visitor.
The UTM parameters
| Parameter | Answers | Example |
|---|---|---|
| utm_source | Where did they come from? | google, newsletter, facebook |
| utm_medium | What kind of channel? | cpc, email, social |
| utm_campaign | Which campaign? | black_friday_2026 |
| utm_term | Which paid keyword? | running_shoes |
| utm_content | Which link or ad? | header_button, video_ad |
Example
https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=black_friday_2026
Naming tips
- Agree on a naming convention with your team and write it down.
- Use lowercase and underscores, never spaces.
- Keep source and medium consistent: always "email", never "e-mail" or "Email".
Related tools
URL parser, URL QR code generator, and URL encoder/decoder.
How to use the UTM Builder
- Type, paste or choose what you need in the tool above.
- Results appear instantly as you type or click.
- Use the copy and download buttons to grab the result.
- Paste it into your post, profile, ad or message.