About the Engagement Rate Calculator
Measure how actively an audience interacts with posts. Enter followers and the likes, comments, shares and saves over one or more posts to get the engagement rate.
Key features
- Likes, comments, shares and saves
- Average over several posts
- Interactions per post and per 1,000 followers
- Works for Instagram, TikTok, Facebook and more
- Rating from low to excellent
- Instant results
Measure how engaged an audience is
Follower counts don't tell the whole story. Engagement rate shows how many people actually interact with posts, which is why brands and agencies use it to choose creators.
Engagement rate formula
Engagement rate = (Likes + Comments + Shares + Saves) ÷ Posts ÷ Followers × 100
Example
10,000 followers, one post with 450 likes, 30 comments, 10 shares and 20 saves:
(450 + 30 + 10 + 20) ÷ 10,000 × 100 = 5.1%
How to improve engagement
- Ask a question or invite opinions in your caption.
- Reply to comments quickly; conversation boosts reach.
- Post consistently at times your audience is online.
- Use carousels and short videos, which often get more interaction.
Related tools
YouTube earnings calculator, hashtag generator, and percentage calculator.
How to use the Engagement Rate Calculator
- Enter your numbers in the fields above.
- The result updates instantly as you type.
- Check the breakdown under the main result.
- Change the inputs to compare scenarios.